Colours

BRAND

COLOURS

Green is our signature colour, rooted in our identity since day one. To enhance visibility and highlight our e-commerce offerings, we’ve introduced orange as a strategic accent. This vibrant touch of colour adds a dynamic, eye-catching element, drawing attention to special deals and promotions in a consistent, engaging way.

zooplus green

HEX #398927
CMYK 73/05/100/25

DARK GREEN

HEX #144700
CMYK 73/15/100/68

MEDIUM GREEN

HEX #afdd87
CMYK 39/00/59/00

LIGHT GREEN

HEX #d7eec3
CMYK 20/00/32/00

ZOOPLUS ACCENT

HEX #f4b120
CMYK  00/33/89/00

DARK ACCENT

HEX #e77401
CMYK 00/62/98/04

MEDIUM ACCENT

HEX #ffd62f
CMYK 00/15/85/00

LIGHT ACCENT

HEX #fbf9db
CMYK 03/00/20/00

EXPRESSIVE

COLOURS

As our brand has grown, we’ve enriched our palette with vibrant colours, adding new layers of expression. Each hue reflects our commitment to creativity and diversity, while keeping us rooted in what makes us unique.

LILAS

HEX #cdb3df
CMYK 24/34/00/00

BLOSSOM

HEX #f397a6
CMYK 00/52/21/00

PISTACHIO

HEX #afdd87
CMYK 39/00/59/00

pollen

HEX #f7d058
CMYK 03/17/73/00

BLUE SKY

HEX #a2d5e0
CMYK 42/02/13/00

SEASALT

HEX #f1eee9
CMYK 06/06/09/00

COLOURS

in use

In our visual identity, expressive light colors are reserved for backgrounds, creating a fresh, open look without overwhelming the content.

Darker tones, on the other hand, can be used for text and graphical elements, ensuring clarity and legibility. To maintain a visually balanced and professional appearance, it’s essential to maintain a strong contrast ratio between these colours, allowing each asset to be accessible and visually engaging.