Colours

BRAND
COLOURS
Green is our signature colour, rooted in our identity since day one. To enhance visibility and highlight our e-commerce offerings, we’ve introduced orange as a strategic accent. This vibrant touch of colour adds a dynamic, eye-catching element, drawing attention to special deals and promotions in a consistent, engaging way.

zooplus green
HEX #398927
CMYK 73/05/100/25

DARK GREEN
HEX #144700
CMYK 73/15/100/68

MEDIUM GREEN
HEX #afdd87
CMYK 39/00/59/00

LIGHT GREEN
HEX #d7eec3
CMYK 20/00/32/00

ZOOPLUS ACCENT
HEX #f4b120
CMYK 00/33/89/00

DARK ACCENT
HEX #e77401
CMYK 00/62/98/04

MEDIUM ACCENT
HEX #ffd62f
CMYK 00/15/85/00

LIGHT ACCENT
HEX #fbf9db
CMYK 03/00/20/00
EXPRESSIVE
COLOURS
As our brand has grown, we’ve enriched our palette with vibrant colours, adding new layers of expression. Each hue reflects our commitment to creativity and diversity, while keeping us rooted in what makes us unique.

LILAS
HEX #cdb3df
CMYK 24/34/00/00

BLOSSOM
HEX #f397a6
CMYK 00/52/21/00

PISTACHIO
HEX #afdd87
CMYK 39/00/59/00

pollen
HEX #f7d058
CMYK 03/17/73/00

BLUE SKY
HEX #a2d5e0
CMYK 42/02/13/00

SEASALT
HEX #f1eee9
CMYK 06/06/09/00
COLOURS
in use
In our visual identity, expressive light colors are reserved for backgrounds, creating a fresh, open look without overwhelming the content.
Darker tones, on the other hand, can be used for text and graphical elements, ensuring clarity and legibility. To maintain a visually balanced and professional appearance, it’s essential to maintain a strong contrast ratio between these colours, allowing each asset to be accessible and visually engaging.

















