Imagery

We celebrate pet's uniqueness.

Expressive

Expressive pet imagery helps us uplift the unique personalities and lovable qualities of pets. Our pet imagery we tend to spark positive emotions and build sense of warmth, while creating memorable visuals.

SIMPLE

We believe in clean and simple compositions as it keeps the focus on the essential without unnecessary distractions, ensuring a smooth and enjoyable customer experience across our shop in any device.

DYNAMIC

We incorporate dynamic poses along vibrant colours to infuse our shop with energy and excitement. This approach reflects the fun, active spirit of pets, making our brand playful and memorable.

Editorial IMAGERY

For editorial purpose like our magazine and social medias platforms, the usage of mood imagery is used to enhance emotional engagement and story telling by making the content more relatable to our visitors.

AUTHENTIC

We align our editorial content with authentic visuals - real pets in their natural behaviour and everyday situations - reflecting the everyday moments pet owners can relate to and reinforcing the honesty of our brand expertise.

CARING

We use emotional imagery to capture the deep bonds between pets and their owners. We value scenes that capture tender and joyful moment that tap into the feelings of love and companionship pets bring into our lives.

BRIGHT

We prioritise bright and natural light imagery to showcase pets and products in a way that feels fresh, inviting and approachable. This style ensure our visuals are clean, visually appealing and favorise engagement with our community.