brand voice
Role & goals
•
Express the brand's core DNA while building a bridge to different customer mindsets.
•
Attract new target groups without excluding existing ones.
•
Effectively communicate along all touch points of the customer journey.
•
Respect cultural / local differences but stay true to one overarching brand personality.
"Talk to a friend.
Buy with an expert"
When customers step into the zooplus world, they’re met with empathy and a deep understanding of life as pet parents. But that doesn't mean we’re cheesy or tell long-winded stories. We're energetic and playful, always addressing needs with the right message at the right point of time. Whether our customers shop or seek advice, we make things easy to understand and approachable. By balancing clarity with depth, we guide them to the best choices, sprinkling in playfulness and storytelling where it fits.Our mission is to help pet parents become the best pet parents they can be—while enjoying every step of the journey.
WE ARE...
AND NOT
CHEEKY
SILLY
CASUAL
ARTIFICIALLY COOL
PLAYFUL
CHILDISH
ENERGETIC
CLUMSY
EMPATHIC
SENTIMENTAL
WE ARE...
AND NOT
SIMPLE
TRIVIAL
CLEAR
STIFF
EASY
FLUFFY
KNOWLEDGEABLE
ARROGANT
COLLOQUIAL
UNDERDRESSED
Our vision
Celebrating pet love every day.
Our mission
The ultimate online pet destination.
